Using the Internet
[excerpt from The Pastoral Search Journey: A Guide to Finding Your Next
Almost everyone by now has heard of and used the Internet—typically referred to as “the Web.” In fact, most of
us cannot fathom how we managed before the Web. One of the most important things to remember about the Web is that
people want information—that’s what they search for. To understand how committees can use the Web, think first
about the members of your church and what they want to know about the pastoral search process. They want to know
that someone in leadership is concerned about the pastor’s departure and the congregation’s search for a new
pastor. They want to know how long it will take, how the search will be conducted, who can answer questions, how
members will get updates and how often, who will lead worship and teach, how the time between pastors will affect
parishioners and the ministries of the church, and more. Second, think about the pastors with whom you come in
contact during the search process—or those who find your website through a search engine or word of mouth. What do
they want? They are looking for information about your church—its size, worship style, ministries, staffing and
organization, beliefs, vision, and more. This chapter details how the search committee can use the power of the Web
to give people the information they are looking for.
Your Church’s Website
Many churches today have websites that extend their presence to a new arena called cyberspace that has worldwide
reach. Some sites are simple, and others are complex. If your church has a website, it can be used to your
advantage in your search.
Marketing Your Church on the Web
The key to marketing your church and its search process on the Web is making information available through a
multitude of websites and forums. You want to create buzz. This can be accomplished in many ways.
Finding Candidates on the Web
Don’t forget about advertising on the Web and using it to find pastors seeking a new pastorate. Put an
advertisement on your home page and link to another page for more information. The advantage of using a Web-based
ad is that you can include links to other pages on your website with audio and video, as well as a contact
Using the Web to Communicate
The Web has made communication between people and organizations easier and faster. E-mails between individuals
and groups, online chats, personal and company websites, blogs, and other forms of social media are all designed to
help people connect with others.